ARTPOP" by Lady Gaga “could mean anything,” as sung in the title track on the album. With the release of Lady Gaga’s third studio album “ARTPOP,” Gaga and her TechHaus team have built an intriguing companion app. The main question is whether the ARTPOP app is more than a gimmicky way to boost album sales. The "ARTPOP" app is centralized around the idea of “the auras,” which is the community of users within the app.
